Blogging is a terrific form of communicationBlogs are a great communication tool. They tend to be longer than social media posts, which gives you plenty of space for sharing insights, handy tips and more.
It’s a great way to support and boost SEOSearch engines like sites that regularly post fresh content, and a blog is a great way of doing this. With relevant metadata for every post so search engines can find your content.
Drive traffic to your siteEvery time you add a new post, people who have subscribed to it will have a reason to come back to your site. If the post is a good read, they’ll share it with others, bringing even more traffic!
Blogging is freeMaintaining a blog on your site is absolutely free. You can hire bloggers if you like or assign regularly blogging tasks to everyone in your company.
A natural way to build your brandA blog is a wonderful way to build your brand’s distinct voice. Write about issues that are related to your industry and your customers.